Maximizing personal sovereignty and safety.

Our internal framework for decision-making.


Our mission at Casa is to maximize personal sovereignty and safety.

Last year we created seven guiding principles to support that mission, and today we are revealing those publicly.

The seven guiding principles are:

1. Sovereign Customers First
2. Bitcoin First
3. HODL First
4. Can’t Be Evil
5. Design for Lifetime Relationships
6. Build for Resilience
7. Don’t Trust, Verify

Let’s explore each of these principles in more detail below.

1. Sovereign Customers First

Jeff Bezos and the Amazon team famously have a “Customers First” principle to guide their decision-making. Exceptional customer service, even if that means running a loss on the short-term, keeps customers returning for the long-term.

At Casa we also use a “Customers First” approach, specifically focusing on customers who desire more personal sovereignty and safety.

Why is this principle important enough to be number one?

Because the ultimate decider of safety and sovereignty must be the end customer. Even if Casa engineers feel comfortable and safe using a tool, we can’t stop there. We have to keep improving the design and experience until our end customers (many of whom are not technical) also feel safe and secure.

2. Bitcoin First

At Casa we strongly believe that Bitcoin is the most revolutionary technology of our lifetime.

Bitcoin dominates in hashpower, censorship resistant incentive design and overall market share. Further, from a systems theory viewpoint, Bitcoin is one of the most resilient systems on the planet — with 99.9832236% uptime over the last 10 years!

With that in mind, we see two growing tsunamis of change ahead:
1) The global financial system will be rebuilt with Bitcoin at the center.
2) All computing will be rebuilt with Bitcoin as a foundation.

Casa is mostly focused on improving the second component.

Casa is a security and computing company, not a financial firm.

Today, we support two primary functions:
- Multisig key security for Bitcoin (Keymaster)
- Computing with Bitcoin and Lightning (Casa Node)

In the future we will support many different types of computing, and some additional data and currencies. This will all be driven by customer demand, with two important considerations:

1) Casa will never add more data or assets for the sake of having a long list of supported assets. Each added asset creates more complexity on the platform and thus its value must be carefully considered.

Our revenue model is intentionally based on single, all-in-one service payments, instead of trading volume (like exchanges and fiat on-ramps).
This is important because it means we only make money if customers are secure and safe. Exchanges have incentive to add 100s of tokens so they can get more trading fees. Casa has no such incentive, and so you can expect us to add a very low number of new assets or data types per year.

2) Casa will never lower security standards to add new data or assets.
Last year we determined that we could not add full support for Ethereum unless multisig standards were improved. We left a significant amount of money on the table from Ethereum dominant clients, but feel that our long-term security reputation is more important than short-term profits. We will continue to make recommendations for other cryptocurrencies and data types, and only add support if system security meets our high standards.

Our goal is to help our clients secure their wealth and data, and live safer and more productive lives. As encryption technology progresses, more and more assets will become digital. Casa will be there to help our clients secure those assets throughout their lives.

3. HODL First

Casa is built for HODLing first.

To maintain and increase personal sovereignty and safety, it is critical that users have better choices for self-managing their keys and their cryptocurrency funds. Long-term we expect better key management to improve control of user data and real-world wealth too.

Our foundational focus of improving key management and self-custody will continue. We believe that the most revolutionary and important new computing experiences will extend from self-custody of keys, data and assets.

Timing is critical too. We are seeing increases in physical and virtual attacks across the industry. We started Casa with a $10,000 per year 3-of-5 multisig premium service to help those most at risk of attack, and in the near future we plan to expand our key management to other price points.

4. Can’t Be Evil

This phrase is a counter to the old (and now removed!) Google principle: Don’t Be Evil. I first heard Can’t Be Evil from our friend Muneeb Ali at Blockstack, but the origin of the phrase traces to Adam Back.

Can’t Be Evil means building systems that solve problems but do not give overt power to a central authority in the process. That means the creators and operators of a system CANNOT be evil, even if they wanted to.

Casa is already built with this principle in mind. Our key recovery service holds only one key out of a total of five keys in the 3-of-5 multisig scheme. That means that we can never be evil and steal from our customers, even if we wanted to.

Our long-term roadmap pushes more and more sensitive operations away from Casa’s servers and onto client-owned devices in order to further reduce risk for Casa customers.

5. Design for Lifetime Relationships

The era of fickle, spammy-notification interactions with your phone and computers is coming to an end.

As Bitcoin counters fiat-fueled printing and enables long-term planning and savings again, new products will emerge to align with a renewed culture of long-term investment.

That’s why Casa designs for lifetime relationships. Our initial products enable HODLing and sovereign computing, and future products will continue this theme of enabling more personal control and long-term planning.

We expect that each single relationship we support today will lead to many new client relationships as cryptocurrency is passed forward to future generations.

6. Build for Resilience

Resilience is the goal, and decentralization is just one path to get there.

Decentralization is not a cure-all. It feels that way right now only because our current 2019 economy is so dominated by centralized companies. Increased decentralization of computing services is a good thing, but only if it increases resilience and personal control in the process.

That’s why we’ve embedded resilience as a core principle at Casa. From robust software to 24/7 client service, building resilient systems is critical for enabling more personal sovereignty and safety.

7. Don’t Trust, Verify

Do you visit the farmer who owns the hens that lay the eggs you eat for breakfast every morning? When’s the last time you analyzed each chip on the motherboard of the laptop you use everyday?

No system is trustless. But even if systems can’t be trustless, increasing the ability to verify that our trust is being properly respected by a system is still valuable.

That’s why Casa builds systems that give clients full control and allow for regular verification of executed actions.

That’s also why we are committed to open-sourcing more of our technology over the next year. Keep your eyes peeled in the next week for more open-source news!


Do Casa’s seven principles resonate with you?

Start using Casa today!

Apply for Premium 3-of-5 Multisig Service.
 — or — 
Buy a Casa Node.

Join our team.

Email jobs@team.casa with your resume and desired role. We are hiring across both engineering and client service positions.

What is Casa?

Casa is the easy and secure way to improve your personal sovereignty.

Casa Keymaster is the best personal key system on the planet. Keep full control of your Bitcoin with multi-signature + multi-location + multi-device software combined with premium 24/7 support.

Casa Node is the easiest way to get started with Lightning and Bitcoin. Easy to setup and use with a beautiful web-based interface. No command-line required. And Casa’s world-class support to answer all your questions.

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